Built by Sales Leaders
B Sales Management was founded by Bart Moffitt and Randee Dunford, experienced sales leaders with a shared belief: growth requires structure. They build the systems that reduce chaos and increase accountability — without losing what makes a brand a brand.
Sales Without Structure Creates Burnout. Structure Without Strategy Creates Stagnation. We Build Both.
Customer Obsession
We build from the customer and buyer backward — your reps, your channels, your accounts. Every system we design has them in mind.
Ownership
We act like it's our brand on the line. We don't hand off documents and disappear — we stay in until the system is working.
Invent & Simplify
Better systems, less mess. We trim the noise so the operating cadence runs without anyone needing to babysit it.
Earn Trust
Clear, respectful communication with founders, reps, and partners. Direct, but never abrasive. No fluff.
Two operators who've actually run the teams.
Bart Moffitt
Co-Founder · Sales Leadership
Full bio coming soon.
bart@bsalesmgmt.com arrow_forwardRandee Dunford
Co-Founder · Strategic Planning
Full bio coming soon.
randee@bsalesmgmt.com arrow_forwardOperator Experience. Strategic Thinking. Real Accountability.
Sales team leadership, rep-driven organizations, wholesale and product-based markets, strategic planning, revenue acceleration, performance management — built into every engagement.
Explore Case StudiesImplementation, not advice
Channel depth across wholesale
Ready to talk about your sales engine?
Tell us about your team, your channels, and what's slowing you down. We'll tell you what we'd build first.